Photography is made up of two elements. One is the practical side – the tangible. The other is the theory side – the intangible ‘look and feel’ that no-one sees but which defines each photographer’s style. Think of the photographers you admire. Would you recognise their style without seeing their name attached to the picture? When you’re on Instagram, some people’s galleries are instantly recognisable. Some are muddled. The successful ones have learned how to tell their story with images, and this is what my course will teach you.
When I changed career from interior design & styling to photography & visual storytelling, for a while I struggled to find a clear direction. I looked at what others were doing, at what their message was, and I searched for similarities that could apply to me, and so be part of my story too…that didn’t work very well though, and it was only when I turned within that I was finally able to create my own story, and find my voice. I explored what I honestly valued and found important: focusing on what brings me beauty and joy (hello flowers!), creating from the heart, looking at the world with a sense of wonder, sharing and inspiring others. This 14-day course is based on my experience, and was born from my desire to help you create Your story, and tell it with Your voice. I will teach you how to explore your story, find your key words, and identify the style elements and scene setting of your visual storytelling. After this, we’ll move on to creating inspiration boards and collages to keep you motivated, and a moodboard for your style elements. This is not a technical course about photography and composition. It is the first step in a journey of discovery, with lots of creative exercises to help you build the foundation of your storytelling. This is a course for creative individuals, bloggers, Instagrammers, small business owners, and entrepreneurs who want to share their message with unique, authentic visual storytelling. At the end of the course you will gain a clear understanding of what your story is, and how to tell it with images that are infused with your own photographic voice.
Visual Storytelling 1: create your story, find your voice is a 14-day course to help you lay the foundation of your visual storytelling. Each day you will receive an email from me, from Monday to Friday, with detailed explanations and prompts for the creative activity featured. There will be no emails at the weekend, to give you some breathing space and time to catch up with the exercises. You will be able to connect with your fellow participants on a private Facebook group, where you can also ask me questions. At the beginning of the course you will receive a workbook especially designed for this course, and at the end of the course you will receive a beautiful ebook with all the modules covered in the course, yours to keep forever.
Day 1 to 5 – After an introduction to get you started, we’ll dedicate this part of the course to brainstorming. We’ll use simple techniques and prompts to filter your ideas and explore in depth all the important aspects of your story.
Day 6 & 7 – We’ll review all the brainstorming material to discover your key words and style elements, and craft your mission statement.
Day 8 & 9 – We’ll use images & text to create an inspiration board based on your key values, to keep you focused and motivated even when the going gets tough (happens to all of us!).
Day 10 & 11 – We’ll use images & other materials to create a moodboard that reflects the style & feel of your visual story.
Day 12 & 13 – We’ll explore and discover the scene setting of your visual story (including props, places, people & animals).
Day 14 – We’ll wrap up the course
The course is delivered online, so you will need access to a computer and the internet, an email account to receive the daily emails, a Facebook account to be part of the Facebook group (being part of the Facebook group is not compulsory, but it’s a great way to connect with other students, and to answer me questions too). You will also need a notebook, pen, coloured pens or pencils or highlighters, and a few magazines/catalogues to cut out images from.
Absolutely! The course is online so you can take part from any place in the world :) The fee is in British Pounds but when you pay it will be converted into your own currency. To check the current conversion rate, visit this site.
No, you don’t need to be in class at a certain time. You will receive a daily email with the lesson & prompts of the day, and you can do the exercises at any time of your choice. We are all different, and we all process information at our own pace, but you should factor in a minimum of 10-12 hours for doing all the exercises. Of course you can spend more time on them, or less…it’s up to you.
No. This is a course to build the framework for your visual storytelling: your story, and your photographic voice and style. After all, there is no storytelling if there is no story :) You will learn how to create your story, and find your voice and style, but there won’t be any technical lessons on photography or composition.
You can expect to: clarify what your story, your message, and your key words are; write a brief mission statement to use for your bio, profile, about page; create an inspiration board to keep you focused and motivated; create a moodboard to have a visual reference for the style & feel of your story; create a list of scene settings and type of images to tell your story.
Yes. You can connect with others in the private Facebook group, and ask me questions there too. This is completely optional, though, and you can still take the course without joining the group – your choice :)
Yes you can! Your currency will be automatically converted when you check out using either a credit card or Paypal. Visit this online currency converter to calculate the fee in your own currency
“I just wanted to say a heartfelt thanks for all of your support on the Visual Storytelling 1 course. I’m really missing your email lessons – I loved that they were there every morning when I woke up! They were incredibly encouraging and packed with huge amounts of content, knowledge and insight into how you work. I love that every process was clearly explained step by step and if I needed extra support you were always just an email away or I could go into our Facebook group and chat with my other course-mates. This made it all very accessible and I can’t wait for the next course! Thanks so much again. It has been an invaluable learning process, and the workbook you gave us is firmly glued to my side.” – Siobhan Wolton
“Your course has totally changed my perception of my story and, actually, allowed me to hear my voice. It’s enriched my dream of starting my own small business, which has been bubbling away, but I just didn’t truly know my direction, so I had become stuck (I’ve not posted on Instagram for over 6 months, because I didn’t know where to go with it).
Your course slowed me down and the techniques just let my creative being play! It was like returning to art college again. I never envisaged the course would make me change my business name and find new direction for my website/instragram/blog. I can totally feel that you create and write from your heart and this is so inspiring. It made me look deep within myself and find the inner ‘me’ and I’m really so thankful.” – Sarah Harland
” I think your course was superb! The amount of detail and effort you had put into each lesson was fantastic, but not only that, I also felt you had the balance right: you gave the student enough to do each day without overwhelming, and giving each weekend free helped if I had to catch up on something. I cannot fault your delivery, in terms of content or style. Friendly and directive. Personally, your course was a major turning point. It really made me look at my Instagram, and helped me create a mix of images that tell my story.” – Susanna Jarret
” I loved the course. I learned so much about myself and how to present my ideas visually and with key words, colours and images. I highly recommend the course to anyone serious about going deep to find the clarity of their own voice and message.” – Cheryl Ford
” I adore your course Cristina!! Bravo to you for all the time, energy and talent you put into the design and development. The clarity I now have, from all the wonderful class materials and tools, is my true guide as I now cull previous photos, my Pinterest boards, and even my prop stash. Your classes gave me clarity on the process for discovering those keywords that describe my photo art, and taught me a wonderful and enlightening process for color palettes and themes. Your course allowed me to open my soul to what I really and truly love about photography, and I’m truly grateful. Your Visual Storytelling 1 class was exactly what I needed and the materials and instructions were precise, easy to understand and follow, along with exciting and fun. I loved the hands on parts of making boards, journaling and word lists. They are tools I have now gathered in one place and can revisit whenever the need or desire arises. I am looking forward to your future classes… your teaching style is a perfect fit for me. Let me say, you helped me turn the corner to go down a new path, and I love it! I now feel so confident and good about all of my photography styles/genres. Thank you ever so much!!”- Beverly Cazzell
“Visual Storytelling 1 was a surprising journey. I thought I knew my own taste, but what came out of the exercises was very unexpected and quite inspiring. It felt like I was experiencing the class in person, with the other members of the Facebook group. I looked forward to every email and to every time someone posted their style or mood board online.
I know I’ll be using Cristina’s teachings often, to keep my photos on topic and to clarify things in my own head. And I can’t wait for Storytelling 2.” – Marie Iannotti
“I’m so grateful that I took your course, it really forced me to think about my story. Using the exercises, I actually reworded what my brand is truly about. I thought it was connecting people through my floral images. However, I’ve realized it’s really about connection…no matter the product. I’m also going to start using mood boards to plan out each of my collections. So, thanks for this! Money well spent.” – Marly Surena-Llorens
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